*Are you the primary decision maker in your household regarding purchasing this product category?(Required.)

Yes

No

*How do you typically find out about brands in this product category? (Please select all that apply.)(Required.)

Shopping in the stores

TV commercials

Online commercials

Social media

Searching on the internet

Word of mouth

Other (please specify)

*Which of these brand(s) are you aware of? (Please select all that apply.) (Required.)

Brand A

Brand B

Brand C

Brand D

None of the above

*Regarding purchasing this product category, do you typically make a decision about brands beforehand or at the time of purchase?(Required.)

Beforehand

At the time of purchase

*Which of these factors are important to you when you make the decision about which brands to purchase? (Please select all that apply.)(Required.)

Familiarity with the brand

Price

Comfort

Materials

Customer service

Convenience

Durability

Other (please specify)

*How often do you purchase this product category ?(Required.)

Several times a week

About once a week

Several times a month

About once a month

Less than once a month

Never

*How often do you wait for sales or coupons before you purchase this product category?(Required.)

Always

Most of the time

Sometimes

Rarely

Never

*How often do you search for sales or coupons before you purchase this product category?(Required.)

Always

Most of the time

Sometimes

Rarely

Never

*Typically where do you purchase this product category ? (Select all that apply.)(Required.)

At an online retailer site (amazon.com, target.com, etc.)

At the official site of a brand

In store

Other (please specify)