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Guide

8 Marketing Trends In 2025: Consumer Perspectives On AI And Social Media

Get insights on where to invest your time and budget, and which marketing strategies might be a turnoff for consumers.

As the impact of AI and social media grows, consumers have some concerns. For marketers, it’s a balancing act to take advantage of the benefits without turning customers off.

In this new report you’ll discover:

  • Why over half of consumers don’t think AI-generated content is authentic and what bothers them the most
  • Which social media influencers hold the most sway with consumers
  • The most trustworthy social platforms—and how that varies by generation

Consumer perspectives on AI and social media